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November 16, 2006
Clara Peller And The Mystery Of The Missing Meat
It's time to look at another commercial from my list of favorites. This one comes to us from Wendy's and made its mark in 1984. It spawned a popular catch phrase that is still going strong. I managed to track down a copy of the original so you can see it for yourself.Clara Peller And The Mystery Of The Missing Meat
The commercial was an instant classic and is number five on USAToday.com's list of Top 10 Commercials Of All Time. Three elderly women spend the spot messing around with a tiny hamburger patty on a large bun. While the two on the left continually comment about the bun, the third woman, 81-year-old Clara Peller, wants to know where the beef is. Yes, Clara is the "Where's the beef?" lady.
There were a fewother commercials made staring the trio, but none of the other ladies found as much fame as Clara. I challenge you to even find their names. "Where's the beef?" took the nation by storm. It even had it's own song by Coyote McCloud. Her fame also ended up being her undoing. In a commercial for Prego spaghetti sauce Clara exclaimed, "I found it." This phrase didn't catch on, apart from people who had just found something they lost, and her original employer didn't appreciate that Clara would find meat anywhere else besides between Wendy's buns. With that, Mrs. Peller disappeared from the airwaves and the public's consciousness.
A quick search of the internet will turn up quite a bit about the "Where's the beef?" ads and Clara Peller. One thing I remember reading about when the commercial first aired was that Clara was almost completely deaf and a bit senile. During the filming of the spots there was always someone crouched down next to her that would tap her leg when it was time to deliver her lines. And I thought my job was bad.
I'd like to end today with this thought. What is that big gray thing behind the women? Are they booths or is it a board for a giant game of tic tac toe?
cravipat escaped the blue labyrinth long enough to write this.
1 adventurer found their way to the golden castle.
Words uncovered in the catacombs : commercials, food